Friday Performance Lab
Weekly live performance optimization for brands running Meta ads.
Get direct guidance from our lead Media Director without committing to full-service marketing. 🫠
A lower commitment way to improve performance FAST.
Live weekly optimization calls led by Steen (our Senior Media Director who has managed over $100 million in advertising budgets across over 400 accounts in the psychedelic space)
✓ Real, live account feedback - not just theory.
✓ Group-based learning with direct screen-share reviews
✓ A lower investment way to improve
What you get:
Weekly Live Group Call Every Friday for Meta Ad Performance Monitoring (4x/ month)
Structured, efficiency-first format. Come prepared with your ad account open and questions ready.
✓ 60 minute live video every Friday
✓ Account reviews + optimization direction
✓ Strategy adjustment based on your real, live data
✓ Clear next steps for your next week of media spend
Emergency “Red Flag” (2x/ month)
24 business hour response time for urgent performance issues between calls.
✓ Ad flags/ disapprovals
✓ Rapid & seemingly unexplainable performance drops
✓ Tracking or attribution problems
✓ Account-level decisions
Note for what’s included in Friday Performance Labs: Media buying support only. Creative strategy or landing page questions may be redirected to project-based work with LGS.
Who Friday Performance Labs are For
Pricing
Investment: $1,000/ month
3 month commitment, charged once a month.
Limited to 8 brands per cohort to protect quality & ensure everyone gets enough live support.